About

Hi, I'm Daeyong.
I'm a communication designer and media artist based in Karlsruhe, working across brand experience, motion and interactive installation.
For five years in Seoul, I designed for brands like IKEA, Samsung Galaxy and Hyundai Genesis, mostly for physical spaces where people actually meet a brand: store graphics, offline campaigns, lobby signage and spatial media. Now I'm studying Media Art at HfG Karlsruhe, exploring how sound, light and interaction shape the way we remember places.
I'm currently open to studio collaborations and freelance projects.

Experience
2026– HfG Karlsruhe, Digitalities Lab — Student Assistant
2022–23 Cheil (Samsung) — Brand Experience Designer, Samsung Galaxy offline campaigns
2022 Hyundai Genesis — Freelance Motion Designer
2020–22 IKEA Korea — Store Graphic Communication Designer / Internal Communication Specialist
2020 Seoul City — Freelance Identity Design, Gwanghwamun Plaza Renewal Workshop
2019 Vinyl I — CX Design Intern, Incheon Airport T2 Spatial Media Project

Education
2025– HfG Karlsruhe — Media Art (Diplom)
2015–20 SADI, Samsung Art & Design Institute — Communication Design (BA)

Awards & Academic Projects
2020 SADI Best Interaction Design Award
2019 Samsung SDS HQ Lobby Signage — Team Lead
2016 Samsung R&D Center — Connected Car UX Concept

Exhibitions
2026 Tag der offenen Tür, HfG Karlsruhe & ZKM — Soundscape of Cities

Selected Clients
IKEA, Samsung Galaxy, Hyundai Genesis, Samsung SDS, Seoul City, Hongik University

Tools
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Blender, Figma

Languages
Korean (native), English (C1), German (B2)

Contact
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