The videos are an introductory for the five room sets displayed at the entrance of IKEA's showroom. This is the first space customers encounter, showcasing the first impression of our store and the diverse home furnishing solutions IKEA offers. Each video introduces the concept of those room sets, revealing hidden home furnishing tips and solutions by the interior designer.
Film planning
Once the script was received from the interior designers, it had to be refined to match the length of each video. Additionally, aligning the overall plan with the interior designers(who were presenting) was crucial for the sake of time efficiency.